In a recent issue of The Tequila Report, more than 130 Tequila brands identify as additive-free. So how do those brands distinguish from one another? What else matters to discerning consumers? Tequila Report pubisher Jay Baer and I try to figure that out in this episode of Agave Road Trip!

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Jay Baer of The Tequila Report.

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Earlier this month, journalist Claudia Rosel released three Mezcal stories via the AP. Some of the agave nerds derided the stories as “at least 5 years late.” But I’d suggest they didn’t understand the stories. Or maybethey don’t understand the lifecycle of agave? Or … maybe they don’t understand the average consumer? Whatever the case, I welcome Claudia to this episode of Agave Road Trip!

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Claudia Rosel.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the December 2025 episode of his amazing podcast “The Curious Bartender,” Tristan Stephenson asks Foursquare Rum CEO and Master Distiller Richard Seale, “How important is transparency in rum?” And Richard’s answer was not at all what I expected. Close the kimono and call in Linda — we talk about the beautiful mystery of Mezcal in this episode of Agave Road Trip!

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivanof seynasecreto.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.