Aesthetic Intelligence with Pauline Brown

Pauline Brown is a marketing professor at Columbia Business School, where she teaches a course on ’the Business of Aesthetics.’ Earlier in her career, she held senior executive roles at design-driven companies, including LVMH, and Estée Lauder. She also is the author of a business book, Aesthetic Intelligence, published in 2019 by HarperCollins, and the founder of an e-learning platform Aesthetic Intelligence Labs.

In this episode, we talk about:
1. What Aesthetic Intelligence means
2. The aesthetic genius of Steve Jobs
3. How can we better understand the roots of personal taste and style?
4. How do we distinguish between mimetic desire, trends, and genuine personal styles?
5. Unpacking the limiting nature of the education system in developing our personal identities
6. Can learning to embrace other aesthetics from other people help you become “more yourself”?
7. What is the role of aesthetic intelligence in organizational culture?
8. How aesthetics help better communicate and embody company cultures
9. How do we actually measure aesthetic intelligence in businesses?
10. Unpacking the ethics of aesthetic intelligence
11. How can individuals and organizations cultivate aesthetic intelligence?
12. Why aesthetic intelligence ("the other AI") matters in the age of AI

To learn more about Pauline Brown’s work, visit: https://aestheticintelligence.com/

Resources Mentioned:

Pauline’s book Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond: https://a.co/d/eIUpkEH

Aesthetic Intelligence Labs Course: https://www.aestheticintelligencelabs.com/course/

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