Ad Age Marketer's Brief Podcast Por E.J. Schultz & Adrianne Pasquarelli arte de portada

Ad Age Marketer's Brief

Ad Age Marketer's Brief

De: E.J. Schultz & Adrianne Pasquarelli
Escúchala gratis

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.2019 Economía Marketing Marketing y Ventas Política y Gobierno
Episodios
  • Why Suave is leaning into comedy and social content to drive Gen Z growth

    Why Suave is leaning into comedy and social content to drive Gen Z growth
    Apr 8 2026
    Evermark CMO Rachel Behm unpacks how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content. She also discusses the idea of reframing the value of Evermark brands, including ChapStick and Q-tips, as smart luxury in order to capture shoppers eager to trade down to cheaper, drugstore brands amid economic anxiety.
    Más Menos
    21 m
  • Turning brand youth into a strength in a luxury category dominated by legacy players, with the CMO of Genesis Motor America.

    Turning brand youth into a strength in a luxury category dominated by legacy players, with the CMO of Genesis Motor America.
    Apr 1 2026

    Genesis CMO Amy Marentic describes how the auto brand took a blank canvas approach to raise awareness in a segment dominated by older brands like BMW and Mercedes. She describes how the marketing department sold a campaign pivot internally. Marentic also dishes some advice on experiential marketing, including how the automaker uses its Genesis House in New York City as a brand equity play channeling Korean hospitality. Also, hear how she approaches marketing metrics.
    Más Menos
    19 m
  • Refreshing a heritage brand for the AI era with Consumer Reports CMO

    Refreshing a heritage brand for the AI era with Consumer Reports CMO
    Mar 25 2026

    Consumer Reports CMO Khalid El Khatib explains how the independent nonprofit brand's 90-year history of testing products is creating trust amid AI slop and misinformation, reflected in its recent $3 million "We Never Stop Questioning" campaign. He also discusses how the membership-based organization is adapting its strategy to reach audiences across generations—from boomers spending more time online to younger consumers encountering the brand for the first time—and what that shift means for building credibility in a rapidly changing media environment.
    Más Menos
    23 m
Todavía no hay opiniones