What if your lowest ACoS strategy is secretly slowing your growth? Hear why simple ads win, hidden revenue gets missed, and sellers are rethinking Amazon PPC at the Prosper Show live.

Are you optimizing your Amazon ads for efficiency while accidentally capping your growth? In this live episode from Prosper Show in Las Vegas, Carrie Miller sits down with Destaney Wishon to unpack one of the biggest mindset shifts sellers need to make with PPC: low ACoS does not always mean smart growth. Together, they explore what happens when sellers move from outsourcing their ads to understanding them more deeply themselves, and why that transition can feel both intimidating and empowering. The conversation also ties into Helium 10 Ads Academy’s Outsourced to Optimized series, which was designed to help sellers take more control over their advertising strategy.

The conversation digs into the real decisions that separate reactive ad management from intentional strategy. Carrie shares the fear many Amazon sellers have of losing control of spend, hurting TACoS, or making the wrong changes too quickly. Destaney explains why focusing on just one KPI can be dangerous, especially when certain high-cost keywords are still essential for organic rank, brand visibility, and long-term momentum. They also break down how tools, bid rules, keyword harvesting, and filtering can help sellers manage campaigns more confidently without spending all day managing their Amazon PPC.

Another standout takeaway is how many brands are still missing major ad opportunities hiding in plain sight. Carrie and Destaney talk about the value of Sponsored Brands, overlooked campaigns that were quietly driving revenue, and why simple creatives often outperform expensive video productions. They also show how AI tools are making ad testing faster, cheaper, and more accessible than ever. To close the episode, Shivali and Carrie share quick Prosper Show conversations with Jeffrey Anderson, Parker Swanson, and Colin Raja, offering fresh perspectives on Amazon PPC mistakes, rising competition, and the operational habits that are helping brands grow faster today.

In episode 510 of the AM/PM Podcast, Shivali, Carrie, Destaney, Jeffrey, Parker, and Colin discuss:

• 00:00 - Introduction
• 00:58 - Live From The Prosper Show With Carrie Miller & Destaney Wishon
• 01:57 - Carrie Miller’s Amazon Seller Story And Helium 10 Journey
• 04:38 - The Goal Of The Outsourced To Optimized Series
• 05:34 - The Fear Of Taking Control Of Your Own Ads
• 06:41 - Why Keyword Context Matters More Than Chasing Low ACOS
• 08:54 - How Helium 10 Ads Simplifies Optimization
• 10:45 - The 3 Ways To Manage Amazon Ad Bids
• 12:32 - The $60,000 Campaigns That Were Accidentally Turned Off
• 15:14 - Why Simple Ad Creative Can Outperform Expensive Videos
• 20:12 - Why Outsource To Optimize Worked For Carrie
• 23:00 - Prosper Show Seller Insights With Jeffrey Anderson, Parker Swanson, And Colin Raja

How do you turn small TikTok creators into big sales? Our guest shares his playbook for building a loyal creator army, getting more posts, and scaling TikTok Shop beyond Amazon.

What does it really take to turn small creators into big sales on TikTok Shop? In this episode of the AM/PM Podcast, Shivali Patel sits down with Josh Hadley to unpack the systems, strategies, and mindset shifts that helped him build an affiliate army of more than 5,000 creators. Josh shares how TikTok Shop helped revive his business during a difficult season and why sellers should stop treating creator marketing like a side tactic and start treating it like a real growth engine. A big takeaway from this episode is that success on TikTok Shop does not come from sending random samples and hoping for the best. Josh explains how brands need to get laser-focused on their target audience, identify the right creator profiles, and build outreach systems that actually lead to responses. He walks through how his team finds creators, studies competitors, uses outreach tools, sets commission structures, manually approves samples, and gets creators off-platform to build stronger, long-term relationships. His approach is less about chasing big influencers and more about finding the right smaller creators with strong content potential.

Josh also dives into what most sellers are missing after the first outreach. He explains how creative briefs, email nurture flows, contests, and regular communication help turn one-time creators into loyal brand ambassadors. For Amazon sellers, this episode is especially valuable because it shows how TikTok Shop can complement an existing brand when the right SOPs, systems, and team are already in place. If you have been wondering how to get creators to actually post, how to compete with brands using similar tactics, and how to make TikTok Shop work without abandoning Amazon, this episode offers a detailed, actionable blueprint.

In episode 508 of the AM/PM Podcast, Shivali and Josh discuss:

• 00:00 - Introduction
• 00:52 - Josh Hadley’s Background And Why TikTok Shop Matters
• 02:46 - When Amazon Sellers Should Expand To TikTok Shop
• 06:22 - The Playbook Behind 40 Viral Videos And 5,000 Creators
• 07:14 - From Business Struggles To A TikTok Shop Breakthrough
• 11:51 - How To Find The Right Creators And Study Competitors
• 19:38 - Bots, Targeted Collaborations, And Sample Approval Strategy
• 24:58 - Why Off-Platform Creator Contact Is Critical
• 27:28 - Email Nurture, Creative Briefs, And Getting More Creator Posts
• 28:54 - Commission Rates, Creator Selection, And Why Small Creators Win
• 36:32 - Fulfillment, Creator Retention, And Long-Term Relationship Building
• 45:06 - Why TikTok Shop Is Still A Gold Rush For Brands