ALLIE CHANDLER: HEALING FROM LYME DISEASE, MOLD, PARASITES & SOME DOCTORS: EP. 312

ALLIE CHANDLER is the founder of Upsell Health, where she helps functional medicine practitioners and wellness brands scale to $2-10M+ through marketing that feels as natural as the healing they provide.

Allie's path into wellness marketing began in the most unexpected way. In 2013, while teaching high school creative writing, she took what was supposed to be a liberating trip to Europe. Instead, she found herself mysteriously ill in Amsterdam, beginning an eight-year journey through chronic Lyme disease, mold toxicity, parasites, heart issues and the frustrating world of "everything looks normal" test results. Those years of being bedbound, losing 35 pounds in two months, and navigating complex health protocols taught her exactly what patients are looking for—and how to help practitioners reach them.

This personal experience, combined with her Master's in Writing from California College of the Arts, gave her a unique perspective on wellness marketing. She understood both the science and the human story behind it.

Her career includes leadership roles at some of the biggest names in functional medicine. Today, through Upsell Health, Allie offers her Practitioner Archetype Framework and done-for-you marketing services, helping healers build practices that thrive—without sacrificing their health or authenticity in the process.

upsellhealth.com/archetype