AI Isn’t the Problem… Generic Is | Wes Towers on Marketing, Trust, and “Rough Edges”

In this episode of I Am Refocused Radio, I’m joined by Wes Towers all the way from Australia, and he’s up early for this one, so yeah… MVP status ✅🏀 Wes is the founder behind Uplift 360, a digital agency serving the trades and construction industry through websites and SEO, and we dig into what it’s really like staying relevant in a world where AI is moving faster than people can update their passwords. We talk about:

• The real lessons entrepreneurship teaches you (especially the ones you learn the hard way)
• How to communicate tech to non-tech clients without frying their brains
• Why AI is changing marketing, SEO, and even how websites get traffic
• The difference between using AI to sharpen your message vs creating “AI slop”
• Why specificity wins: who you serve, what you stand for, and what you want to be known for
• The future of leads: quality over quantity, and why trust is the new conversion rate
• Why brands that show humanity and even flaws will stand out in the AI era
• What tools are opening doors for entrepreneurs to build faster with less money
• And why the “rough edges” might be the most valuable part of the whole thing

https://uplift360.com.au/

Wes also shares where to connect with him (LinkedIn) and plugs his new podcast for the trades and construction industry: Built. Trusted. Chosen. If you’re building a business in 2026 and trying to stay real while the internet gets noisier by the day, this episode is for you.

#IAmRefocusedRadio #BusinessPodcast #Entrepreneurship #AI #Marketing #WebDesign #SEO #Branding #Australia #Trades #Construction

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