ABC DUMPS Women's College Basketball for RERUNS of American Idol
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ABC DUMPS Women's College Basketball for RERUNS of American Idol
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ABC was supposed to air the season premiere of The Bachelorette this Sunday night. Unfortunately for ABC...Taylor Frankie Paul was the bachelorette this season...and she is currently embroiled in a serious controversy. As a result...ABC decided to postpone airing the season premiere of The Bachelorette. This presented an opportunity for ABC...to broadcast the women's tournament in college basketball in primetime. Instead...ABC chose to air reruns of American Idol.
We explain why ABC chose American Idol...over the women's tournament in college basketball. We highlight how this was a business decision...and why ABC needed programming that was similar to The Bachelorette audience. We also discuss the struggles in women's college basketball...and how most women's basketball teams are unprofitable.
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