A Well-Designed Business® | Interior Design Business Podcast Podcast Por LuAnn Nigara arte de portada

A Well-Designed Business® | Interior Design Business Podcast

A Well-Designed Business® | Interior Design Business Podcast

De: LuAnn Nigara
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In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.2016 Arte Economía
Episodios
  • 1184: Geraldine Morrison (NKBA): Stop Guessing—Use Industry Insight to Grow Your Business

    1184: Geraldine Morrison (NKBA): Stop Guessing—Use Industry Insight to Grow Your Business
    Apr 17 2026
    Today With Geraldine Morrison: What happens when you stop guessing in your business… and start making decisions based on real industry insight? In this episode, LuAnn is joined by Geraldine Morrison, Chief Partnerships Officer for Domestic and Global Brands at NKBA | KBIS. With leadership experience at brands like Samsung and LIXIL, Geraldine brings a unique perspective on how manufacturers, designers, and industry organizations intersect—and why that matters to your business. Recorded live at KBIS 2026, this conversation goes beyond what NKBA is and gets into how it actually supports you as a business owner. Because here’s the truth: many designers are making decisions in isolation. They’re relying on instinct, past experience, or what they’re seeing on social media. But that only gets you so far. Geraldine shares how access to real data, market research, and industry connection can change the way you operate. From understanding shifts in consumer behavior to recognizing where opportunities are emerging, this is about making smarter, more strategic decisions. You’ll also hear how NKBA is expanding its reach, from global initiatives like Global Connect to its growing presence at High Point Market, creating more opportunities for designers to connect, learn, and grow. If you’ve ever felt like you’re making decisions without the full picture, this episode will challenge you to think differently about where you get your information and who you’re connected to. What’s new with LuAnn Nigara: Watch the Docuseries! https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠ Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast A Big THANK YOU to Today’s Podcast Sponsor: AJ Madison Pro is the industry’s trusted appliance source for professionals who need fast, reliable access to top brands. Backed by nationwide shipping and a powerful logistics network, delivery is precise and dependable. With over 150 premium brands – including Sub-Zero, Wolf and Cove, Miele, Viking, Thermador, Gaggenau, and more – AJ Madison Pro is your single source for appliance specification. Qualified builders and architects can save up to 15% on luxury brands through exclusive trade programs, with registration handled for you. AJ Madison Pro. Smarter appliance sourcing starts at ajmadison.com/pro.
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    25 m
  • 1183: BEST OF SHOW: Fred Berns: Own Your “Only” Word & Tips to Discover Yours

    1183: BEST OF SHOW: Fred Berns: Own Your “Only” Word & Tips to Discover Yours
    Apr 14 2026
    The guest on today’s Power Talk Friday is Fred Berns, the only Interior Design Industry Business Coach, and Speaker. Fred was a Speaker at the Design Blogger’s Conference, held in L.A. In March, where he spoke about how to create your bio, so this show is tagged onto the Design Blogger’s Series. This is the fourth time that Fred has appeared on this show and LuAnn is really happy to have him back again because he always brings so much value. (He previously appeared on shows #22, #48 and#96.) Today, Fred will help you to figure out your ‘only‘, so listen in now and find out why it’s so important. Fred creates personal bio’s and other promotional materials for design professionals, worldwide. He has had more than twenty-five years of experience, training design professionals and creating their online profiles, website, and social media copy, blogs, and marketing forums. He also offers a wide range of business coaching services, including his High-End Performance Coaching Program, his bio briefing and his website once over. Listen in to today’s show to find out from Fred how you can really stand out in the marketplace. Today, Fred talks to LuAnn about: Why it’s so important for you to figure out your ‘only’. How he helps designers to arrive at their ‘only’. Some categories to consider when trying to figure out your ‘only’ phrase. How to be sure that you are really the ‘only’ one when making that claim. How to subtly modify your ‘only phrase’, if necessary. Using the word ‘specializes’ to better describe your ‘only’ and to differentiate yourself. That your ‘only’ doesn’t have to be a big thing. How having an ‘only’ helps you to charge a higher fee. How he helps people to draft letters to inform customers that they are raising their fees. How educating people about your value helps to overcome their resistance to your charging top dollar. Why he encourages you, as a designer, to highlight rather than hide your past. That it’s often the small things that make you unique. Some examples of how you can incorporate your ‘only phrase’ into your bio, to make yourself memorable. Ways for newly graduated designers to set themselves apart. His victory vocabulary. Using the law of attraction to draw the kinds of clients you’d like to work with towards you. That the most financially successful designers are not necessarily the best designers. ‘Only’ is not the only word, but it’s the best one!
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    42 m
  • 1182: Sponsored Show: Studio Kasa, How to Source Art That Elevates Your Projects and Increases Your Profit

    1182: Sponsored Show: Studio Kasa, How to Source Art That Elevates Your Projects and Increases Your Profit
    Apr 10 2026
    Today With Josh Kasper of Studio Kasa: Art is one of the most overlooked, and under-monetized, elements in interior design. In this sponsored episode, LuAnn sits down with Josh Kasper, founder of Studio Kasa, to talk about how designers can approach art differently, not just as a finishing touch, but as a strategic part of both the design and the business. Josh shares how his firm helps designers source art efficiently, elevate their projects, and create an additional revenue stream without adding more work to their plate. From understanding how to guide clients through art decisions to avoiding the endless rabbit hole of online sourcing, this conversation reframes what’s possible when you have the right process and partner in place. If you’ve ever struggled with how to confidently incorporate art into your projects, or how to make it profitable, this episode will open your eyes to a smarter way of doing it. More About Josh Kasper: Having spent almost a decade on Wall Street at iconic firms including Goldman Sachs, Josh Kasper launched himself into the art world as a collector. While engaging with traditional advisors and galleries he found the art to be too expensive and mostly based on what was considered “in” versus his unique tastes. This brought him directly to artists’ studios, which led him to develop an Instagram feed (@_Studio Kasa_) where he could share both artists’ stories and their creation process. One day someone asked him to source artwork for their home... the rest is history. Today Josh Kasper leverages his experience in financial services and as an art curator working almost exclusively with interior designers offering various solutions at all pricing thresholds, while providing a seamless client experience. Today, his company Studio Kasa serves as a trusted resource for interior design professionals: Curating artwork tailored to each client’s aesthetic and the unique character of every space Managing the full end-to-end process from sourcing through shipment and installation Negotiating pricing and offering competitive designer referral fees Saving designers valuable time so they can focus on their clients and core design work Connect with Studio Kasa: Website Instagram What’s new with LuAnn Nigara: Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Join the giveaway! Through May 5th, when you book and attend a discovery call or webinar with Josh, you’ll be entered into a raffle to win a featured piece of art. (See it below!) Pretty cool, yes. But the real opportunity is this: You will learn how to turn something you’re already doinginto a structured, profitable part of your business. Go to studiokasa.art/luannand choose the session that fits your schedule and you will be entered to win!
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    1 h y 30 m
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I loved this episode so so much! Thank you Luann!
it opened my eye to see another dimension. This is the good stuff!

Eye opening

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So informative with valuable tools on how to grow and evolve your business. Thanks Kaitlyn and Luanne

Such valuable content

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