A New Direction Podcast Por Jay Izso arte de portada

A New Direction

A New Direction

De: Jay Izso
Escúchala gratis

Obtén 3 meses por US$0.99 al mes + $20 crédito Audible
Interviewing Best Selling Authors from around the world for success and leadership in business, life and career. Desarrollo Personal Economía Gestión y Liderazgo Liderazgo Éxito Personal
Episodios
  • The 1 Number That Changes Everything

    The 1 Number That Changes Everything
    Nov 26 2025
    Focus on the Right Number and You Will Watch Your Business Success! What if I told you there’s a better way to succeed than chasing goals you never hit? This week on A New Direction, I’m sitting down with Wall Street Journal and USA Today Best-Selling Author Lee Benson, and we’re diving into his powerful book Your Most Important Number. Lee’s going to show us why traditional goal setting often falls flat—and how focusing on one transformational number can simplify your strategy, elevate your performance, and change the way you lead and live. If you’ve ever felt stuck or overloaded, this conversation will bring the clarity and direction you’ve been searching for. Lee’s developed the MIND Methodology—Most Important Number + Drivers—a framework that’s helping organizations around the world cut the clutter and dial in on what really matters. We’ll dig into how you can find your most important number, align your people around it, and track progress in a way that builds confidence and momentum. It’s practical. It’s proven. And you’ll be able to use it the second the show ends. But you know me—I’m always about the human side. And that’s what makes Lee’s approach so powerful. This isn’t just about data or performance metrics. It’s about people, purpose, unity, and ownership. When you focus on the right number, you create a culture where everyone knows what winning looks like—and how to move the needle together. That’s when progress becomes a habit instead of a hope. This episode will show you The 1 Number That Changes Everything. Because once you know your most important number, you stop chasing random goals… and start achieving what truly matters. Lee Benson's book, "Your Most Important Number" is a brilliantly, logical, practical guide to helping any business of any size and any leader no matter the level achieve more as entire company and individually. So often we read or hear people talk about goal setting. "We have to set goals!" They will shout. And experts from all different parts of the business world will say "set goals" if you want to achieve more success. Well, that sounds good in theory, but the fact is this, no matter how SMART you make them it's not working! Your company is not getting all that much better if it all because you do them, and here is the fact: Setting goals are not motivating anyone! There has got to be another way! And there is! Lee Benson's MIND (Most Important Number and Drivers). Wow! Talk about eye opening. When leadership comes to the conclusion of what their MIN (Most Important Number) is, and then each area of the business determine what their MIN is that is connected to the overall MIN, and then each person knows what they need to deliver in terms of behavior to add value to the MIN. Bam! It's a huge win! The book is complete with an appendix that will start walking you through the how to...get the book...read it, absorb it, put it into practice, it has worked for so many businesses which he gives examples of it will work for your business too. By the way, he even offers freebies to get yourself started. Just go to www.etw.com/tools it's all right there. And get your copy of Your Most Important Number by clicking here! Please reach out and thank the financial sponsors of A New Direction: Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! And… Linda Craft Team, REALTORS, for more than 40 years they have been known as the “Legends of Customer Service”. They don't say it...their clients do. Why? It's a culture that developed for more than 40 years that focuses on the client experience first. It's not about selling or buying a home, Linda recognized that it was a place where dreams were realized and memories would be made...and that makes more than a transaction, and that is why Linda created a client first culture where before, during and after your experience you have a partner that will help you for the rest of your life. They have helped people from all over the world find the right professional to sell or buy their home. And if you are located in the greater Raleigh Research Triangle Park (RTP) area stop in and get a FREE bottle of water and learn ...
    Más Menos
    1 h
  • 3 Communication Shifts to Make an Impact

    3 Communication Shifts to Make an Impact
    Nov 20 2025
    Making Your Communication a Game Changer for Your Business Get ready to shift your communication game—live on Wednesday, November 19th at 3 pm Eastern, on A New Direction, I’ll be sitting down with the remarkable Molly Tschang, co-author (with Marshall Goldsmith) of the groundbreaking new book Say It Skillfully: Speak Up. Make Your Words Matter. Win Together.. If you’ve ever found yourself stuck, unsure how to speak up, or wanting to be heard rather than overlooked—this episode is for you. Molly brings a rich background—from leading major integrations at Cisco and U.S. Filter, to founding her own firm and podcast—so she knows firsthand what it takes to turn communication from risk to strength. In the podcast we’ll dive deep into the Me-You-We framework from the book—a simple yet powerful model that helps anyone craft meaningful conversations grounded in intention, empathy, and shared reality. The book calls communication “the ultimate currency” and points out how many high-performing teams still struggle because people don’t speak up—or don’t know how to. We’ll hear how Molly encourages professionals at every level to move beyond fear (of being wrong, of not fitting in, of offending) and step into voice in a way that honors both self and others. It’s the kind of mindset reset that fits right into the micro-dose improvement and reflection style I live for here at “A New Direction.” We’ll also explore real-world stories from the book: how leaders used these skills in mergers, tough feedback conversations, multicultural teams, and even in personal life. These are not just “communication tips,” they are tools for building culture, trust, and influence. From Molly’s perspective: “Your communication is how others fundamentally experience you.” Cornell Engineering. If you’re coaching athletes, running a team, or simply want to lead with more authenticity and impact—this conversation will give you actionable communication pathways, not just ideas. Whether you’re prepping to speak in a meeting, navigating a career pivot, or simply wanting to be heard more clearly at home or work—this is your communication playbook moment. You are going to enjoy Molly’s insights to our community and help you level up your voice and your impact. Molly Tschang and Marshall Goldsmiths's book, "Say It Skillfully" is a book takes something we so over complicate and makes it easy for all of us to implement. Whether you are an employee who does feel like you have a voice. Or a leader who has unintentionally squelched the voices, this book is for you! As a coach, I work with high performers, business owners, executives, athletes—you name it. And the common denominator among all of them isn't intelligence, strategy, or even talent. It’s communication. The internal dialogue. The external courage. The ability to speak truth with clarity AND humanity. This book tackles that exact intersection with exceptional honesty and practicality. It doesn’t preach. It doesn’t guilt. It guides. What I love most is that Molly doesn't teach communication as a “technique.” She teaches the "me-you-we" frame work, and it as a mindset—one grounded in self-awareness, curiosity, and genuine connection. She shows you how to start by knowing yourself first. Then moves you to getting to know others. And finally, how we know ourselves as a team or group where everyone has a voice. This isn’t just a book you read. It is going to require self-reflection ad intention. And as I applied these tools in my own life and coaching sessions, in business conversations, I have seen change in myself and others. If you’re a leader, if you’re a teammate, if you’re in a relationship of any kind, or if you simply want to be a better human being, Say It Skillfully belongs on your "must read" list. It’s wise. It’s relevant. It’s transformational. Then don't just let it sit there. Read it. Practice it. And put it into action. A powerful, practical, human book. Molly and Marshall—thank you. This one is a difference-maker. Get your copy by clicking here. Please thank our sponsors for making A New Direction Possible: Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey ...
    Más Menos
    53 m
  • 6 Stories Every Leader Must Master to Win in Business

    6 Stories Every Leader Must Master to Win in Business
    Nov 13 2025
    Is Your Business Telling the Stories that Sell and add Value? In today’s competitive marketplace, it’s not the best ideas that win—it’s the best stories. This week on A New Direction, I sit down with strategist and author Gavin McMahon to discuss his powerful new book, Story Business: Why Stories Rule the World and How They Can Reinvent Your Business. Gavin reveals why every leader, CEO, and sales professional must learn the language of storytelling if they want to inspire, influence, and ignite action. We’ll explore the 6 essential genres of business storytelling—Value, Product, Brand, Sales, Leadership, and Culture—and how each one can transform the way you communicate and connect. Whether you’re pitching an idea, leading a team, or building a brand, mastering these six stories can elevate your message from informative to unforgettable. Gavin will share practical insights on turning complexity into clarity, data into drama, and strategy into stories that stick. You’ll learn why simplicity is a competitive edge, how to make your message “retellable,” and what separates a leader who speaks from one who truly connects. By the end of this episode, you’ll understand how storytelling drives alignment, motivation, and measurable results—because when people believe the story, they believe in the mission. Join Gavin McMahon and me, Coach Jay on A New Direction. Discover how these six stories can help you inspire your team, elevate your influence, and lead your business in a whole new direction. Gavin McMahon's book, Story Business: Why Stories Rule the World and How They Can Reinvent Your Business" is a mind bender of a book. Hold on to your brains folks, because this book is going to challenge the way you think about every presentation, every intereaction, and every piece of marketing you do in your business. The fact is...the stories matter! Here is the big fact: Our brains are wired for stories. Just think about it for a second. What is your favorite movie? Got it? Why is it your favorite? There is something about the story, right? Well what if we apply the same principles to every avenue of your business? And that is exactly what Gavin McMahon does in "Story Business". He pulls the elements of great storytelling and makes it applicable to you regardless of size of business or budget. Many powerful things in the book, but the first one that stands out is the Motive Triangle: Hope, Fear, and Reason. The fact is we don't make our decisions rationally. Here is the key: Emotions create action. Reason creates rationalization. If you want people to move you have to connect to emotion...and when you can oppose hope and fear...you have a recipe for success! Secondly, The Six Genres of Storytelling are extremely powerful: Value Storytelling, Brand Storytelling, Product Story Telling, Sales Storytelling, Leader Storytelling, and Culture Storytelling opens up our minds to worlds and possibilities that I certainly had not thought of before until I read the book. I think Story Business is a must read for everyone. Check it out by clicking: Story Business Please reach out and thank the financial sponsors of A New Direction: Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy!
    Más Menos
    1 h
Todavía no hay opiniones