9. Hopium: The ailment blocking agency growth

Have you ever heard of Hopium? It could be what’s blocking your agency's success.

Listen to our latest Waypointers podcast episode where David Kean, Co-Developer of Catalyst2 discusses with Phil Gripton, Partner at Waypoint, about how Hopium can undermine your sales strategy.

Hopium: (Noun. An obsessive sales / business development behaviour characterised by habitual episodes of unsubstantiated optimism, persistent delusion, and expressions of self-deception within the context of winning new business.)