Dustin sits down with Renita Wolf, an exit planning advisor with over 25 years of corporate M&A experience, to discuss how founder-led businesses can maximize their value and become investment-ready. Renita shares why most small business owners miss the opportunity to exit profitably, often shutting down rather than selling due to lack of preparation. She explains the critical difference between working with a fiduciary advisor versus a commission-based broker, and reveals the three key factors that drive business value: customer concentration, owner dependence, and revenue consistency. Renita provides actionable advice on how entrepreneurs can start preparing now—even if they're 5+ years from exit—by creating SOPs, building organizational structure, protecting intellectual property, and transitioning to recurring revenue models. Whether you're planning to sell or simply want to build a more sustainable, valuable business, this conversation offers invaluable insights into thinking strategically about your company as a true asset.

Chapters:

• (00:00:00) - Introduction and Guest Background
• (00:02:00) - Why Renita Transitioned from Corporate to Exit Planning
• (00:04:30) - The Family Story: Businesses That Never Sold
• (00:07:00) - When to Start Exit Planning (The 3-5 Year Rule)
• (00:12:00) - What Is a Fiduciary and Why It Matters
• (00:18:00) - The Real Story: When Financial Statements Weren't Investment-Ready
• (00:21:00) - Risk and Sustainability: What Buyers Actually Look For
• (00:26:00) - Recurring Revenue Is Gold
• (00:29:00) - How Service Businesses Can Create Intellectual Property Assets
• (00:33:00) - Reducing Owner Dependence: SOPs, Org Charts, and AI Tools
• (00:40:00) - Next Steps and How to Connect with Renita

Links and Resources:

• Free Exit Ready Assessment (3 minutes)
• Connect with Renita Wolf on LinkedIn
• Dustin on LinkedIn
• 7 Figure Leap

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In this episode of the 7 Figure Leap podcast, Eric Dingler shares his remarkable journey from summer camp leadership to building a successful digital marketing agency while traveling through 20 countries with his family of six. Eric reveals his proven framework for building effective remote teams through four essential systems: recruiting for character first, implementing self-guided onboarding (which he calls a "game changer"), creating delegation systems, and developing leadership frameworks. He discusses how becoming an "accidental CEO" through adoption transformed his approach to business, leading to the pivotal realization that "real estate agents don't build the houses they sell." Eric explains how this mindset shift allowed him to step back from client work and focus on building systems that gave him true freedom. He shares practical insights on the 1-3-1 leadership framework, how he and his wife went from being unable to work together to her becoming COO, and why "your leadership capacity is the capacity of your business." Whether you're struggling with hiring, onboarding, or delegation, Eric's battle-tested systems will help you build a team that actually works while giving you the freedom to live the life you want.

### Chapters:

- 00:00:00 - Introduction to Eric Dingler

- 00:01:28 - Eric's background: From summer camp leadership to digital marketing

- 00:05:01 - Living as digital nomads: 20 countries in 4 years with teenagers

- 00:07:11 - Leadership happens everywhere: The 1-3-1 framework

- 00:10:16 - How Eric became an "accidental CEO" through adoption

- 00:14:01 - The turning point: "Real estate agents don't build the houses they sell"

- 00:17:32 - Marriage and business: From unable to work together to COO partnership

- 00:21:42 - Future business vision: Accessibility remediation and fractional CMO work

- 00:24:37 - Leadership capacity is business capacity

- 00:31:22 - Team building systems: Recruiting for character, chemistry, and competency

- 00:35:54 - The game-changer: Self-onboarding systems

- 00:42:29 - The four essential systems: Recruiting, Onboarding, Delegating, and Leadership

- 00:47:14 - Building SOPs continuously with your team

• Eric's Self-Onboarding Checklist: https://ericdingler.com/dustin
• Everything Learned Leadership Podcast: https://ericdingler.com/podcast
• Team Engine Accelerator: https://ericdingler.com/accelerator
• Achieve Adoption (Eric's nonprofit): https://achieveadoption.org
• Recommended Project Management Tool: Hive

Mentioned in this episode:

Get a Free Strategy Call with Our Team

Go to https://7FigureLeap.com/strategy

Dustin Riechmann sits down with Nathan Barry — founder of Kit and author of the viral essays Audience vs. Crowd and Creator Flywheels. Together they unpack how one podcast guesting appearance generated over $140,000 in high-ticket revenue in just 90 days. Nathan shares why small, focused audiences outperform massive crowds, the three laws of flywheels (flow, ease, growth), and how creators can turn content into authority, relationships, and scalable business results. Packed with behind-the-scenes strategies, this episode is a masterclass for entrepreneurs, coaches, and thought leaders eager to grow from six to seven figures while building deeper fulfillment and influence.

- 00:00:00 - Introduction and Nathan Barry's Background

- 00:00:35 - The $140K Podcast Guesting Story

- 00:02:28 - Audience vs. Crowd: Why the Distinction Matters

- 00:04:01 - How Small Audiences Generate More Revenue Than Large Crowds

- 00:09:15 - Why Authority Trumps Reach in Creator Business

- 00:14:42 - Building Relationships That Convert Into Revenue

- 00:18:30 - The Mistake Most Creators Make With Content Strategy

- 00:23:18 - The Three Laws of Flywheels: Flow, Ease, and Growth

- 00:28:30 - Batching, Systems, and Sustainable Growth

- 00:29:02 - Why Simplicity is the Ultimate Scaling Strategy

- 00:36:20 - Building Authority Through the Right Content

- 00:40:48 - How to Choose the Right Podcasts for Guesting

- 00:45:12 - Common Mistakes Creators Make with Flywheels

• Nathan Barry Website: https://nathanbarry.com
• LinkedIn: https://www.linkedin.com/in/nathanbarry
• Instagram: https://www.instagram.com/nathanbarry/?hl=en
• X : https://x.com/nathanbarry?lang=en
• Kit: Email marketing that automates your growth
• Grow Your Business with Podcast Guesting