647: Ben Potter – How Fundraising Replaced Facebook Ads in His Portrait Studio

In this episode, I’m chatting with Ben Potter from BP Portrait Art in Melbourne — a photographer who has quietly built one of the most profitable and systemised portrait studios I’ve seen.

Ben shares how he moved away from Facebook ads, why community fundraising became his most reliable lead source, and how trusting the numbers — not emotions — transformed both his sales and his confidence. We dig into pricing psychology, strong offers, automation, and why messy action beats waiting for the perfect plan every time.

If you’re serious about building a photography business that’s profitable, repeatable and far less stressful to run, this conversation will challenge how you think about growth — and what actually drives it.

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