#62 – A/B Testing Prioritization (ft. Ayat Shukairy)

Most people have a ton of A/B testing ideas – but if we're being honest, some test ideas are not worth it.

If I were you, I'd focus on tests with the most potential and biggest payoff.

But how, then, do you determine which hypotheses you should do first (or ignore)?

This is exactly what we're talking about in today's episode. Tune in...

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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