56 Utilizing AI in Your Sales Process

AI is already part of business life—but most small and midsize companies are not using it intentionally inside their sales process.

In this episode of the Empowering Healthy Business Podcast, Cal Wilder talks with Jim Norton, MBA, Certified Sales Leader from Sales Acceleration, about how businesses can apply AI in practical ways to improve productivity, forecasting, lead generation, and coaching.

They break down how to start small, measure results, and build confidence before investing in complex systems.

In this episode:

• Practical productivity uses of AI in sales
• Smarter CRM systems with pattern recognition
• AI-driven lead generation
• Coaching with real call analysis
• Creating an internal AI policy
• Evaluating ROI before scaling

If you’re curious about AI but unsure where to begin, this episode gives you a practical roadmap.

Here is Jim's contact info if you want personalized support:

Email: [e-mail]

LinkedIn: Jim Norton, MBA, Certified Sales Leader | LinkedIn - https://www.linkedin.com/in/jim-s-norton/

Jim's Practice Site: Jim Norton - https://salesxceleration.my.canva.site/jim-norton

AI Integration Services We Offer: AI for Sales | Sales Xceleration- https://salesxceleration.com/ai-for-sales/

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Thanks for listening!

Host Cal Wilder can be reached at:
[e-mail]
https://www.linkedin.com/in/calvinwilder/