524. Stop Setting 5 Year Goals with Todd Herman

Most entrepreneurs have their calendars backwards—and it's costing them everything.

Todd Herman has spent 21 years in high-performance athletics, working with Olympic athletes and billionaire entrepreneurs. His controversial insight is that most entrepreneurs are committing the cardinal sin of business: mistaking activity for achievement.

Todd's philosophy is brutally simple: One goal. 90 days. Complete focus.

No more half-built bridges. No more "90% finished" projects that generate zero revenue. No more productive procrastination disguised as "strategic planning."

Here's what hit home for me:

→ Your calendar reveals whether you're getting results

→ Most "goals" are actually just projects—and the distinction matters enormously

→ Theme days (Marketing Mondays, Financial Fridays) create momentum through batching

→ Meetings without all decision-makers present are just expensive gossip sessions

If you're ready to graduate from anecdotal success stories to science-backed systems, this episode is essential listening.

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/524.