#506 - Ziv Raviv - Micro Niche Podcasts

Ziv Raviv's Micro Niche Podcasts model combines coaching with a full marketing agency (logo design, copywriting, web dev), delivering tangible results and justifying higher fees.

• Micro-Niche Strategy: Focus on a highly specific niche (3k–20k people) for rapid market entry. The small size enables high-touch outreach, turning a low reply rate (e.g., 2%) into enough collaborators for a full year of content.
• Podcast as a "Free Party": A podcast is the core tool for building trust and authority. Interviewing niche experts leverages their networks for audience growth and provides a platform for "listening harder" to discover real client needs.
• The 3-Test Validation Framework: Before committing, validate a niche with three tests: Findability (can you easily find people?), Braggability (will interviewees share the episode?), and Sellability (can you monetize the audience?).

Summary of PodcastThe "Super Coaching" Model

• Ziv Raviv's "Fully Booked Coach" model defines "fully booked" as a sustainable 15–18 retainer clients, a number that avoids burnout.
• This model evolved from a standard coaching practice to "super coaching," which includes a full marketing agency stack.
• Rationale: Clients often need execution support, not just advice. This model delivers tangible results (e.g., a new logo) between sessions, justifying higher fees and increasing client retention.

Micro-Niche Strategy

• Core Principle: Serving everyone means serving no one. A micro-niche enables focused, high-impact outreach and rapid market entry.
• Size Sweet Spot: 3,000 (minimum) to 20,000 (ideal maximum).
• Rationale: This size provides enough people for outreach but is small enough for high-touch, personalized communication.
• Findability Test: A niche must be easy to find.
• High Findability (4.5/5): Dentists, plumbers (use Google Maps, Sales Navigator).
• Low Findability (1/5): Introverted business owners (no public identifier).
• Significance: High findability is critical for rapid results (within 100 days).

Podcast as a "Free Party"

• A podcast is the core tool for establishing authority and building trust in a new micro-niche.
• Strategy: Interview well-known niche experts.
• Benefit: Leverages their networks for initial audience growth.
• Benefit: Provides a platform for "listening harder" to uncover the niche's true problems and pivot the service offering accordingly.
• Monetization: The goal is to sell coaching/services, not ad sponsorships.
• Rationale: Micro-niches have small audiences (e.g., 100–1,000 downloads/episode), which is insufficient for ad revenue but highly effective for converting a few listeners into high-value clients.

Niche Validation Framework

• Use this three-test framework to validate a niche before committing.
• 1. Findability: Can you easily find and contact people in the niche?
• Example: Women studio photographers (easy via directories).
• 2. Braggability: Will interviewees be proud to be featured and share the episode?
• Example: Model railway enthusiasts (high).
• Example: "Ugly Skin Disease Podcast" (low).
• 3. Sellability: Can