425: Darrell Lester—The Eight Letter F Word

Former vice president of marketing at Publishers Clearing House, Darrell Lester, tells the inside story of how PCH started as a mom & pop shop, meteorically rose to one of the most beloved companies in America, and then was nearly destroyed by bad press and lawsuits because of greed. Darrell witnessed it all and chronicled it in his book, Downfall of an Icon: The True Story of Publishers Clearing House.

Gotta love Mike Rowe

The podcast is entertaining and informative. Guests are engaging and so wildly varied, you really never know what you're going to hear. And, as always, Mike Rowe delivers with his usual brilliance, humor, and characteristic wit. Couldn't ask for more.

Rowe is great

Mike Rowe and his guest really know how to tell a great story. easy to listen to and understand.

publisher

I remember mom getting those mailings and us kids playing with all the stamps what a grrat memory. keep it up yall are doing a great job love listening

Magazines

Very interesting subject matter on the behind the scenes of publishers, clearing house and magazine sales. I had no idea of the workings of the magazine sales industry.