#39 - Customer-Centric Growth: Laura Patterson on Turning Data into Measurable Business Value

What does it really mean to be customer-centric in a data-driven world? In this episode of KRTCL HIT: The Marketing Podcast with Behtash Moojedi, we sit down with Laura Patterson, President of VisionEdge Marketing and author of Fast-Track Your Business, to explore how customer insight, accountability, and alignment can transform growth from the inside out.Laura shares how her early days at State Farm shaped her belief that not all customers are equal—and how understanding customer behavior and value leads to measurable business outcomes. Together, we discuss:💡 In This Episode:The origins of customer centricity and why it’s more than just a buzzwordBuilding marketing accountability around measurable outcomesHow “Excellence”—Laura’s patented framework—ties marketing strategy to customer valueWhy retention rate, lifetime value, and referral rate beat clicks and impressionsHow startups can lay a solid customer-first foundation for long-term successThe role of AI and automation in maintaining authentic customer relationshipsThe difference between a dashboard and a scorecard—and why most companies confuse the two🎧 Perfect for:CMOs, marketing leaders, founders, and anyone seeking to make their marketing smarter, more human, and aligned with real customer value.Follow Laura Patterson: LinkedIn: https://www.linkedin.com/in/laurapattersonvem/YouTube: https://www.youtube.com/@VisionEdgeMarketingWebsite: https://visionedgemarketing.com/White Paper Bring Your A-Game to a Customer Empowered Market" and our "CustomerDNA" Infographic https://visionedgemarketing.com/bring-your-customer-centric-a-game/ (this is gated)Scorecards vs. Dashboards (not gated) https://visionedgemarketing.com/differences-benefits-between-scorecards-dashboards/Customer-Centricity worksheet (gated) but a good free assessment tool - https://visionedgemarketing.com/accelerate-your-customer-centric-organic-growth-worksheet/Follow Behtash: Instagram: https://www.instagram.com/behtashmoojedi/TikTok: behtashmoojediYouTube: https://www.youtube.com/@behtashmoojediLinkedIn: https://www.linkedin.com/in/behtashmoojedi/Website: https://behtashmoojedi.com/Medyche: https://medyche.com/#marketing #marketingstrategy #customerengagement #customerrelationships #businessgrowth #businesstips #businesssuccess #businessstrategy #startup #startuptips #foundertips