380 - Is AI Making Vet Clinic Websites Obsolete?

Bill Schroeder, owner of InTouch Practice Communications, jumps in to tackle a big question every clinic owner is starting to feel: if pet owners are asking AI instead of visiting websites, are veterinary clinic websites becoming obsolete? Dr. Andy Roark and Bill unpack how AI search and conversational search are changing veterinary website marketing, why strong veterinary SEO and original content still matter, and how clinics can position themselves so AI tools actually send clients their way. If you’ve been wondering whether your website is still pulling its weight, this episode gives practical reassurance and direction for the road ahead. Gang, let’s get into this episode!LINKSInTouch Practice Solutions: https://intouchvet.com/unchartedai/Dr. Know-It-All Card GameDr. Andy Roark Charming the Angry Client Team Training CourseDr. Andy Roark Swag: drandyroark.com/shopAll Links: linktr.ee/DrAndyRoarkABOUT OUR GUESTBill Schroeder is an entrepreneur, international speaker, veterinary thought leader, and digital marketing enthusiast who has, for the past 28 years, leveraged his love of people and pets to help veterinary practices grow and thrive. He has say on the Board of Directors for VetPartners, teaches within the MBA program at Purdue University, and can be found teaching from many of the veterinary conference stages around the world.Bill owns InTouch Practice Communications (www.InTouchVet.com), a full-service digital marketing agency built specifically for the veterinary community. His firm and more than 8,000 client success stories are the basis for his totally non-commercial talks. This unique view into the techniques and principles that are actually making the most impact drive his classes to be extremely relevant and empowering as the content is drawn from actual experience. It’s the stuff that works. Bill will teach you how to implement these things in your practice.As a former United States Marine, he is a forever patriot and eagerly supports manyveteran’s causes. Bill lives in the Chicago suburbs with his wife Katie, daughters Madison and Lilly, and their very jealous schnauzer, Olive.Mentioned in this episode:Uncharted Practice Owner Summit at NAVC SkillShopOwning a veterinary practice comes with challenges no one teaches you in school. The Uncharted Practice Owner Summit, hosted at NAVC SkillShop in Orlando, is a hands-on leadership workshop designed to help owners strengthen their teams, improve operations, and make confident business decisions. This small-group, working session focuses on real-world tools and honest conversations, not passive lectures. Spots are limited. Register now!Register for Uncharted Practice Owner Summit at NAVC SkillShop here!Office Hours w/ Dr. Andy RoarkInside the Uncharted Veterinary Community, Dr. Andy Roark hosts Office Hours where veterinary leaders can bring real-world challenges and get practical guidance from someone who understands the realities of practice life. These sessions give veterinarians, practice managers, and team leaders a chance to ask questions, workshop difficult situations, and gain perspective on issues like team dynamics, communication, burnout, and clinic operations. Instead of navigating leadership challenges alone, members get direct access to Andy’s insight along with the support of a community of veterinary professionals working through many of the same challenges.Register for Office Hours here!On Demand Team Training BundleGreat medicine can still lead to tough conversations with clients. The Team Training Bundle gives your veterinary team practical tools to handle angry clients and communicate clearly in the exam room, so every interaction builds trust instead of tension. Flexible, on-demand training makes it easy to strengthen communication across your entire clinic.Learn more about the Team Training Bundle here!Learn more about Simparica Trio here!