38. Simplifying Your Brand for Maximum Impact

In this episode, we talk about the importance of simplicity in branding in both internal and external branding. We share about the psychology behind wanting to add more to designs, and how both client requests and internal brand coherence play important roles. Some things we discuss are:

• Essential brand communication

• Avoiding decision overload

• Packaging architecture

• The need for clear, concise copy on websites

• How simplifying creates a more impactful brand messaging

You can find us on Apple Podcast, Podbean, and Spotify.

View transcript here.