360: The Secret To Making Cold Calls Feel Human (And Close Better)

Scott Morse runs a 150-person cold calling team making 4 million dials a month — and he’s figured out how to keep every call human. In this episode, he breaks down how to move beyond robotic scripts, train with AI, and coach reps using emotional intelligence instead of just metrics. If you’re managing a sales team or just want to get better on the phone, this one’s packed with practical, next-level advice.

KEY TALKING POINTS:

0:00 - Intro

0:34 - What Lamassu Leads Does

2:00 - Scott Morse’s Career In High Ticket Sales

4:10 - Using Emotion And Curiosity In Sales

6:21 - Following A Script Vs Discovering Hot Buttons

8:04 - “Surfing The Wave” In High-Ticket Sales

11:46 - The Importance Of Being In The Office Vs Remote

13:34 - The Way Scott’s Business Is Structured

14:48 - Using AI In His Sales Process

18:20 - Is It A Mistake To Avoid Emotional Topics In Seller Conversations?

25:25 - Why He Decided To Build A Cold Calling Business

27:06 - His Business Goals

29:38 - How To Get In Touch With Scott

30:36 - The Idea Behind The Name “Lamassu”

33:05 - Outro

LINKS:

Instagram: Scott Morse

https://www.instagram.com/scottmorse/

Website: Scott Morse

https://lamassuleads.com/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/