#36 - Surviving AI, Building Trust, & Winning Through Authenticity - with Wes Towers
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#36 - Surviving AI, Building Trust, & Winning Through Authenticity - with Wes Towers
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In this episode of KRTCL HIT, host Behtash Moojedi sits down with Wes Towers, Founder and Creative Director of Uplift 360 Australia, to explore how AI is reshaping the marketing and creative industry.
Three years ago, Wes was told, “AI is coming for your agency.” Instead of folding, he leaned in using technology to amplify trust, human connection, and authentic storytelling.
This conversation delves into what it truly means to stay relevant in a world where discovery occurs through AI, rather than search.
How Wes transformed a potential existential threat into a growth strategy
The rise of “discovery through AI” and what it means for brands today
Why authenticity and trust still matter more than ever in marketing
How Uplift 360 integrates AI tools while keeping the human touch
The role of founder brands in building credibility and connection
Why, even in an AI-first world, your website remains the foundation of authority
Advice for marketers and small businesses to adapt and thrive in the new AI-driven landscape
👉 Learn more about Uplift 360 Australia: https://uplift360.com.au
👉 Follow Wes Towers on LinkedIn: https://www.linkedin.com/in/westowers
👉 Connect with Behtash Moojedi:
• LinkedIn – https://www.linkedin.com/in/behtashmoojedi
• Instagram – @behtashmoojedi
• Spotify – KRTCL HIT Podcast
• Website – https://behtashmoojedi.com