348: Branding Through Change with Jamie Schwartzman

Jamie Schwartzman, Chief Creative Strategist and founder of Flux Branding, shares his insights on the intricacies of branding and the importance of change. With over 25 years of experience, Jamie discusses his approach to crafting authentic brand stories, the impact of technology on branding, and the ethical considerations in modern communications.

Featured on Gordon Ramsay's 'Food Stars,' Jamie talks about his experience on the show, as well as personal challenges like the devastating fires in Los Angeles. He delves into Flux Branding's IDEA method (Ignite, Distill, Energize, Activate), collaboration in a virtual workspace, and the significance of brand identity during times of change.

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