#348: Also Bikes, Tesla HW3, Ghosts

Will Rivian bicycle spinoff Also become the iPhone/Tesla Model S of bikes? Why is it called Also? How much was the branding agency paid? Why did a Tesla see ghosts in a cemetery? How will Tesla handle all the HW3 owners whose cars may never be driverless? Does Ed's BMW "Clownshoe" ZM3 redeem him?