323: Reinventing Your Business For Life with Hayley Osborne

Tina Tower welcomes Hayley Osborne to the Her Empire Builder Show to talk about how having three kids under five has amplified Hayley's ambition, focus, and productivity, plus the kinds of support she says yes to (like a cleaner, lawn help, and leaning on family). Hayley shares her journey of business reinvention, from broad marketing and brand work (including launching social pages for brands like Jack Daniels) through different niches to ultimately focusing on health, wellness, and allied health businesses, along with lessons on trusting your gut, diversifying income streams, and using failure as fuel. They discuss the pressure of being visible, stepping into a personal brand, keeping marketing professional with systems, and why social media isn't the only growth lever. Haley highlights podcasts and live events as high-ROI marketing, encourages practising your clear "what I do" pitch, and defines success as freedom.

Where to find Tina:

Join Her Empire Builder: https://www.herempirebuilder.com/join

Instagram: https://www.instagram.com/herempirebuilder

Where to find Hayley:

• Listen to Hayley on her podcast, The Hayley Osborne Show
• Build a health brand that turns heads and fills appointment books with the 10 essentials every successful practitioner uses to stay booked, visible, and unforgettable. Download your Health Brand Marketing Strategy Checklist HERE
• Join the waitlist for The Health Brand Accelerator TM 90 Days if you're a health brand ready to go BIG,HERE

Key moments: 00:00 Welcome and Guest Intro 04:22 Babies and Ambition 07:06 Laser Focus Systems 08:46 Reinventing the Business 13:07 Pivoting and Diversifying 15:47 Failure and Public Growth 19:05 Personal Brand Challenges 22:40 Visibility with Limited Time 24:44 Balancing Motherhood Self 24:59 Asking For Support 25:49 Mindset Shift Outsourcing 26:28 Raising Kids With Village 29:01 Different Life Stage Timelines 31:51 Podcast Marketing ROI 33:43 Networking Live Events 36:02 Introvert Event Confidence 38:53 Growth Through Empire Builder 41:58 Level Up And Invest 44:03 Defining Success Freedom