In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran, Head of Global Commerce Strategy at Carrier Global, to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce.

Steven shares:

• How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Shopify.
• The challenges of modernizing legacy systems (yes, fax orders are still a thing!) and creating seamless, touchless commerce experiences.
• Why aftermarket services and IoT (like Carrier’s Abound platform) are driving massive growth opportunities.
• The secret behind Carrier’s One Commerce Accelerator, a Shopify-powered solution that’s transforming how they serve global customers.
• Practical advice for businesses looking to scale their B2B e-commerce operations, including the importance of customer obsession and composable tech stacks.

Whether you’re a small business or a global enterprise, this episode is packed with actionable insights to help you unlock the potential of B2B e-commerce.

Listen now to learn how to future-proof your B2B strategy!

• (00:00) - Why B2B eCommerce is BOOMING – Insider Secrets from a $20B Climate Tech Giant! → Steven Duran
• (02:43) - Meet Steven Duran: Transforming B2B with Technology
• (05:09) - Carrier's B2B eCommerce Evolution
• (08:40) - Challenges and Innovations in B2B Commerce
• (13:27) - Leveraging Technology for Business Growth
• (22:00) - Advice for Small and Medium eCommerce Businesses
• (37:41) - Future Outlook and Customer Obsession

• Kunle Campbell - Host
• Steven Duran - Guest

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—use the code ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.

Click here to view the episode transcript.

🚚 ABOUT COREY GANIM:
Corey Ganim is the host of the Amazon Wholesale Podcast and the creator of The Wholesale Network, a growing community of 200+ Amazon sellers. He specializes in high-volume purchasing strategies and supplier negotiation, helping sellers maximize profits and avoid costly wholesale pitfalls.

Join Corey's Wholesale Community here 👉 https://bit.ly/3EoZZCN

• (00:00) - Amazon Wholesale Secrets: How to Find Suppliers & Scale to Millions → Corey Ganim
• (03:29) - Overview of Guest's Businesses
• (04:28) - The Wholesale Network Community
• (06:10) - Amazon and Other Selling Channels
• (06:36) - Product Categories and Group Buys
• (07:43) - Guest's Origin Story
• (10:41) - Starting in Wholesale
• (11:39) - Finding and Working with Suppliers
• (16:57) - First Wholesale Deal and Growth
• (18:39) - Breaking Down a Group Buy Deal
• (23:50) - Unit Economics and Profit Margins
• (26:25) - Team and Automation
• (27:42) - Navigating Amazon's Gating Issues
• (29:08) - Building a Strong Community
• (30:28) - Challenging and Milestone Deals
• (33:14) - 2025 Outlook and Opportunities
• (39:12) - Amazon Advertising Tips
• (41:43) - Ensuring Supply Chain Authenticity
• (44:36) - Building a Robust Wholesale Business
• (47:52) - Conclusion and Resources

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—use the code ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.

Click here to view the episode transcript.

🦷 ABOUT BRYNN SNYDER:
Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving, not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises.

• (00:00) -
• (00:34) - Introducing the 2X eCommerce Podcast
• (03:56) - How Slate Electric Flosser Works
• (06:15) - Challenges and Successes in Product Development
• (20:18) - Funding and Launching Slate
• (22:39) - Navigating Manufacturing and Iterations
• (24:58) - Growth and Future Plans for Slate
• (27:35) - Scaling from Kickstarter to $1M
• (27:55) - Building Trust with Dental Professionals
• (29:31) - Expanding Sales Channels: Amazon and Beyond
• (30:18) - Protecting Intellectual Property
• (33:16) - Team Growth and Strategic Hiring
• (35:13) - Defining the Slate Brand
• (38:30) - Marketplace Strategy and Education
• (43:54) - Influencer Collaborations and Performance
• (49:04) - Reflections and Advice for Entrepreneurs
• (53:00) - Conclusion and Final Thoughts

Connect with 2X eCommerce:

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—use the code ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.