293. The Promo Mistake That's Draining Your Runway

293. Roughly 25% of your gross sales go to trade spend—and most brands have no idea if it's working. In Day 21 of 30 Days to Profitable CPG Growth, I break down how to measure the true value of promotions so you stop burning cash and start extending your runway. Learn how to separate promo spikes from real growth, evaluate base sales lift, and turn trade marketing into a strategic weapon retailers and investors respect.

Trade marketing, often misunderstood as just discounts and promotions, encompasses a wide range of activities aimed at getting products into shoppers' hands. To maximize the impact of promotions, brands should focus on increasing base sales rather than just generating short-term spikes. By analyzing the effectiveness of promotions and understanding their true impact on base sales, brands can extend their runway, improve profitability, and build stronger relationships with retailers.

Action step: define break-even lift before you run the promo.
Do you know your promo break-even point?

For additional inspiration listen to the following Bulletproof Your CPG Brand podcast episodes:

🎙️ 155 What is Trade Marketing Maximizing Revenue, Kurt Kaiser with ViaggioTrade

🎙️ 200 Trade Promotion Review Strategies – Enhance Your Profits

Unlock effective Trade Promotion Review Strategies

🎙️ Webinar Trade Management Essentials To Grow And Scale Your Brand https://RetailSolved.com/TradeStrategies.

Day 21 of the Free 30 Days to Profitable CPG Growth

Tip of the day: The best way to reduce wasted spending and explode sales is to maximize your promotional effectiveness. Get more runway to grow and scale, better valuations, and give retailers a reason to say yes to your recommendations.

You can get the episodes free guide and todays show notes at: RetailSolved.com/session293