259 – Tech Trends and Predictions for 2025 with Jay McBain

Jay McBain Keynotes Ultimate Partner Winter Retreat What are the AI and Tech trends for 2025? Industry expert Jay McBain shows us the future. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this dynamic keynote, industry analyst Jay McBain unveils the seismic shifts reshaping the partner ecosystem, driven by the explosive growth of AI and the evolving customer buying behaviors. McBain emphasizes the staggering trillions of dollars being invested in AI infrastructure, highlighting the vast opportunities for partners to thrive in this new era. He stresses the importance of moving beyond traditional resale models, advocating for a focus on delivering comprehensive services and building strategic partnerships to capture the immense value within the growing service sector and the expanding marketplace. https://youtu.be/TmOg9VK6TKU?si=5h_K7c43_UY69sZC McBain further explores the concept of the “seven trusted partners” surrounding every customer, underscoring the necessity for vendors to engage these influencers to drive sales and market penetration. He details the rise of “micro-consumption” and agentic AI, forecasting a future where partnerships are paramount and traditional sales models are disrupted. The discussion highlights the critical role of data quality, the need for strategic alignment between partners and vendors, and the imperative for businesses to adapt to the rapidly changing tech landscape to achieve “ultimate partnerships” and long-term success. Key Takeaways: AI’s Massive Investment: Trillions are being invested in AI, creating vast opportunities for partners.Service-Centric Growth: Services are outgrowing products, making them a crucial area for partners.The Seven Trusted Partners: Customers rely on multiple influencers, not just vendors.Integration is Key: Millennial buyers prioritize product integration over brand loyalty.End of Resell: Traditional resale models are being disrupted by marketplaces and service-driven models.Micro-Consumption: New pricing models are emerging with agentic AI, changing how services are sold.Data Quality Matters: Effective AI and partnerships depend on high-quality data.Strategic Alignment: Partner and vendor alignment is crucial for success in the new tech landscape. Don’t miss this opportunity to gain insider knowledge from industry leaders shaping tomorrow’s digital world. Tune in now for an inspiring conversation that could redefine your business strategy! Register NOW to Ensure Your Hotel Rate !!! Register Today! TRANSCRIPT Transcript: Jay McBain Keynote [00:00:00] Jay McBain: AI is going to be very good for the hyperscalers. It’s gonna be good for their marketplaces. And if you wanna hook your caboose to a train that’s growing at 30% quarter in, quarter out for the next 10 years, here you go. [00:00:15] Vince Menzione: We believe this time is like no other. We believe we refer to these as the tectonic shifts, [00:00:20] Jay McBain: all the hyperscalers in the world, if you add them all together. [00:00:24] Jay McBain: Managed services will be one and a half times larger because it is the customer buying behavior that has created the need for all of us to rethink our models. [00:00:33] Intro: Until we have data quality, the effectiveness of AI cannot be realized and effectiveness of the partnerships cannot be realized. Can you figure out, first, what your purpose is and how Microsoft can support your purpose and how you can support Microsoft purpose? [00:00:47] Intro: Now we have a partnership. It’s the ultimate partnership. [00:00:52] Vince Menzione: Welcome to, we Welcome back to The Ultimate Partner. I’m Vince Menzi, own your host, and my mission is to help leaders like you achieve your greatest results through successful partnering. On February 20th, 2025, a small group of industry leaders converged on Boca Raton, Florida to this same studio for Ultimate Partners Winter Retreat. [00:01:14] Vince Menzione: What followed was an incredible discourse on the tectonic shifts. And the rapid changes we’re seeing for partners. If you aren’t able to join us in person or on the live stream, we’re bringing this incredible session to you. What follows is a keynote session with Jay McBain, the industry analyst from Canals, talking about the trends and predictions for fiscal year 25. [00:01:41] Vince Menzione: This is my gift to you. All I ask in return is that you tell your friends, subscribe. Consider joining the Ultimate Partner community and hopefully join us at a Future Ultimate Partner event. I hope these sessions provide you the learnings you need to continue to achieve your greatest results. And now, Jay McBain. [00:02:02] Jay McBain: Thank you. Thank you. [00:02:06] Jay McBain: It’s great when you leave your, with your wife, Michelle, in the morning, drop off the kids, come to a great partner event. Could, could, could life get, ...