227 | Next Up, Locusts

Gary Brown is a former attorney and CPA who ditched billable hours for buildings, turning a brotherly townhouse-flipping side hustle into Furnished Quarters, one of the largest corporate housing providers in the U.S. He leads a service-first operation across major markets like New York, Boston/Cambridge, and the Bay Area, blending tech, design, and a very real "stuff breaks at 3am" mindset. Susan and Gary talk about service, standards, and survival stories.

• Why corporate housing is hospitality first and real estate second
• Service recovery that actually keeps clients calm when everything goes sideways
• Move-in magic that prevents the "week one complaint festival"
• Inspection systems that catch tiny problems before guests do
• Communication rhythms that build trust when lights go out or floods happen
• Setting expectations for big-city living without scaring people off
• Relationship selling that lands major accounts and keeps the pipeline moving
• Conference strategy that works pre-event, not just at the cocktail hour

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Our Top Three Takeaways

1. Corporate housing succeeds or fails on service, not real estate.
While the apartment itself is the barrier to entry, Gary is clear that it represents only a small fraction of what defines a great stay. The real differentiator is hospitality-level service: constant communication, fast problem resolution, and setting expectations when things inevitably go wrong. Corporate housing, in his view, should be run like a 24/7 hospitality operation, not a passive real estate business.

2. The first day of a stay determines everything that follows.
Move-in is the most critical moment in the guest experience. Furnished Quarters invests heavily in inspections, buffer days between stays, detailed arrival instructions, and proactive outreach after arrival. Many complaints can be avoided entirely by over-preparing for that first impression and by addressing small issues before they turn into frustration.

3. Strong relationships and preparedness outperform tactics in sales and growth.
Whether discussing conferences, entertainment clients, or long-term partnerships, Gary emphasizes that success comes from relationship selling and advance work. Deals are rarely made by chance. They are built through consistent presence, pre-scheduled meetings, local involvement, and long-term commitment to the market. This same mindset applies operationally when things go wrong: recovery and trust-building matter more than perfection.

Gary Brown on LinkedIn
https://www.linkedin.com/in/gary-brown-b324512/

Furnished Quarters
https://www.furnishedquarters.com

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