225 | Chocolate-Covered Laundry

Kipp Lassetter is a former ER physician turned health-tech founder, hotel owner, and gas-station-barbecue legend who now runs RBN, a luxury real estate referral and rewards platform. He's on the show to unpack how he thinks about building and selling businesses, turning "boring" transactions into unforgettable experiences, and why the right real estate agent matters more than any points haul. Susan and Kipp talk about loyalty and rewards.

• What really connects ER medicine, healthcare IT, hotels, and a gas-station-turned-destination barbecue joint

• Why Kipp bought a "bad" gas station and the mindset he used to turn it into a must-visit moneymaker

• A simple framework for deciding when to hold a business for cash flow versus when to sell and move on

• How RBN quietly taps a standard real estate referral fee and turns it into "guilt-free" reward points for buyers and sellers

• What RBN is learning about keeping rewards meaningful in an era of overcrowded lounges and points inflation

• How AI will supercharge loyalty with hyper-personalized offers and smarter "gamification" of points for both brands and members

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Our Top Three Takeaways

1. RBN turns real estate transactions into meaningful, high-value rewards.

Kipp explains that RBN uses the agent referral fee to give buyers and sellers a massive amount of reward points—often enough for a safari, Japan trip, or other bucket-list travel. The model reframes home buying as a chance to earn "guilt-free" experiential rewards rather than just a stressful financial transaction.

2. A great real estate agent matters more than any number of points.

A core philosophy of RBN is that no reward can overcome a bad real estate experience. The company puts significant emphasis on vetting and selecting top-performing agents first; the points are "icing on the cake," not the main event.

3. The future of loyalty is hyper-personalized, AI-driven experiences.

Kipp predicts that AI will rapidly transform loyalty programs by tailoring offers to individual members—think curated experiences based on personal interests, bucket-list items, and dynamic point optimization. He also notes the challenge of welcoming new members without making elite status feel unattainable.

Kipp Lassetter on LinkedIn
https://www.linkedin.com/in/kipp-lassetter-md-1aa499b/

RBN Rewards
https://www.rbnrewards.com/

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