#219: LeNoble Lumber – 3 Generations Strong

Jessica, Dan and Ben took on the responsibility of the family business and are driving it into the future. Three more generations please. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is... Well, it's us. But we're highlighting ads we've written and produced for our clients. So here's one of those. [No Bull RV Ad] Stephen Semple: Hey, it's Stephen Semple here with the Empire Builders Podcast, and we're giving Dave Young the day off. And in replacement of Dave, I've got three really fun people that I know you're going to love hearing their story, three folks from LeNoble Lumber. And I'm going to let them introduce themselves and tell us a little bit about each one of them because we've got me plus three people. So this is a little bit different, but I know everyone's going to find this an awesome story. So because we're all really super polite people, it's ladies first, which means Jessica, you're up first. Jessica LeNoble: I'm Jessica LeNoble. I am the last one to join the business of the three. I've been here for almost a year now. Dan, who you'll meet in a minute, is my older brother. And it's just great to be here. Stephen Semple: All right, awesome. Thanks, Jessica. Well, Dan, you've been teed up here now. She teed you up. Dan LeNoble: Hi. So I'm Dan LeNoble. I'm vice president of LeNoble Lumber. As said before, Jessica is my younger sister. Ben is also my partner over here. I've been full-time with the company for over 15 years now. And just excited to be here as well. Stephen Semple: All right, awesome. And Ben. Ben Bernstein: Yep. Stephen Semple: Now, I know this is a podcast. We can't see that Ben's wearing his very special, bright, lime green, fluorescent tuxedo because he's calling in today from the shop. So Ben, let us know a little bit about you. Ben Bernstein: Yeah, my name is Ben Bernstein. I am co-vice president with Dan. I have been with the company since 2013. All of us are just very happy to be here, excited to be on the podcast. Stephen Semple: And here's the thing that I think is really special before we get into things is you guys are kind of in a pretty special place when it comes to businesses in America and the world. The business was established in, if I remember correctly, I think it was 1965. Dan LeNoble: Correct. Stephen Semple: By Paul, right? And you guys are generation number three, really, to be coming through the business. Isn't that correct? Jessica LeNoble: Yep. Dan LeNoble: Yeah, to this company, we're the third generation, but the three of us, in terms of the lumber industry, we go back even further than that. I know for a fact Jess and myself we're at least fifth generation in the lumber and I believe Ben is also further along as well. So we're third generation to this business, but we kind of joke that we don't have blood, we have sawdust in our veins. Stephen Semple: But I don't think a lot of people realize the success rate of a business still being successful and in the hands of the third generation is really rare. There is actually not many businesses that have managed to do that. It's amazing how often either the business has rolled up or it's been sold to somebody else or has been merged with something and has kind of disappeared. But for this to be around and still prosperous and happening in generation three is really, really special. And you guys should pat yourself on the back on that, that you've been able to do all of those transitions. Ben Bernstein: Well, I think the credit for that really goes to the generations before us that have seen the vision of see...