2,170 - The Multifamily Operations Daily Huddle: Silence

Here’s the hard truth:Silence speaks.And in multifamily, it says the wrong thing—every time.In today’s Multifamily Collective entry, Mike Brewer puts the spotlight on a common leadership blind spot: not communicating.When leaders go quiet, teams, residents, and owners don’t stay calm.They fill in the blanks.They write scripts in their minds.And those scripts? Usually worse than reality.📌 Silence creates confusion.📌 Silence accelerates misinformation.Whether it’s a service delay, a staffing shift, or a crisis moment—acknowledgement beats avoidance.You don’t need perfect answers.You do need quick updates.Because even a small note—“We see it. We’re working on it.”—builds trust and calms the storm.As Mike puts it:“If you're quiet, you're still sending a message. It’s just not the one you intended.”So here’s your tip of the day:📣 Communicate. Even if you don’t have the full picture.📣 Brief updates. Patient tone. Clear acknowledgement.Because the cost of silence?It’s a story written by someone else—and it won’t flatter you.🔔 Hit Subscribe to keep your leadership sharp.👍 Smash that Like button if this spoke to you.And remember: Silence is never neutral.