Frozen Limoncello Drop - 2025's Attention Economy: How to Stay Seen

Send us Fan Mail

What is The Attention Economy?
This week, we’re asking one of the biggest questions marketers face in 2025: How do you actually stay seen when no one has any attention to give? We’ll talk about what today’s “attention economy” really means, the content that’s working, where most brands waste their time and how to earn attention instead of fighting for scraps.

Frozen Limoncello Drop
This is an original recipe from Delish! It’s perfect for the hot summer weather and would be an awesome addition to any pool party. This recipe will serve two people.

IIngredients:

1/2 oz. fresh lemon juice, plus more for the glass rim
Granulated sugar, for the glass rim
10 oz. frozen lemonade
8 oz. ice cubes
3 oz. vodka
2 oz. store-bought or homemade limoncello
Lemon peel, for garnish

Directions
Step 1
Squeeze some lemon juice into a small bowl. Place sugar on a plate. Dip rims of glasses into lemon juice, then into sugar.
Step 2
In a blender, blend frozen lemonade, ice, vodka, limoncello, and lemon juice until smooth.
Step 3
Divide drink between prepared glasses. Garnish with lemon peel.