#191 - Inside the Marketing Machine Powering 500+ Locations

In this conversation, Rachelle Kuebler-Weber, Chief Marketing Officer at AEG Vision, and Allison Lancaster, Associate Vice President of Marketing at AEG Vision, break down how a 500+ location healthcare organization rebuilt marketing to directly support capacity, profitability, and patient access. They share how AEG Vision moved from fragmented brand marketing to a unified, operationally aligned growth engine. The stakes are clear. Without clean data, call visibility, and ops alignment, even strong media spend fails to deliver meaningful results.

You will hear how AEG Vision laid the foundation that allows marketing to scale locally while driving enterprise value, even in a complex, multi brand environment.

What you will walk away with:

• How to align marketing spend with utilization, margins, and available capacity

• Why call centers and operations are critical to patient acquisition success

• How better tracking changes budget decisions and executive trust

• A practical path from foundational data to advanced optimization

If you want marketing to drive growth your organization can actually support, this is the episode to queue up next.

RELATED RESOURCES

Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/

Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/

Mastering Performance Max (PMAX) for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-max-pmax-healthcare-guide/