175: Marketing Doesn’t Have To Be Hard with Brooke Jefferson

Does marketing feel overwhelming? In today’s episode, I’m replaying my guest episode with Brooke Jefferson on the Book More Photography Clients Podcast. We’re diving into common marketing challenges for photographers and what’s missing in your strategy.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

Get to know Sabrina (2:20)

Sabrina’s perspective on marketing (4:03)

Explaining marketing to a five-year-old (6:44)

Your marketing is missing the connection piece (8:13)

You may be selling too often (13:35)

Use storytelling to sell (16:34)

Your offers need more lead-up time (20:34)

Encouragement for all photographers (26:43)

Connect with Brooke:

Instagram: instagram.com/brookejanaephoto

Website: brookejefferson.com

Podcast: brookejefferson.com/podcast

Connect with Sabrina:

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

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