#13: Medical Device Design Meets Value Analysis with Mark Copeland

This interview with Mark Copeland (aka The Value Analysis Whisperer) cracked open the black box of Value Analysis Committees (VACs) and shared the secrets that MedTech companies need to know. Cope discussed the complexities of this process and delivered powerful insights on how MedTech companies can prepare to clear this significant hurdle when developing and commercializing medical devices for healthcare.