112. The number one reason why your business isn't scaling

In today's episode, I'm discussing the number one reason why your business isn't scaling, and that's tracking your business metrics.

While it is possible to grow without tracking numbers initially, sustainable scaling requires detailed metric analysis. At my current business level, most of my time is spent analyzing numbers, experimenting, and optimizing rather than creating new content.

Check out my Scalability program, which is open for enrollment until March 31st at 10 PM MT!

In today’s episode, I cover:

• Essential metrics businesses should track
• What traffic-to-offer conversion rates should look like
• How opt-in form conversions works
• What tripwire conversion rates look like
• What upsell conversion rates should be

Connect with Mya:

• Follow on Instagram @myanichol
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Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/03/25/why-your-business-isnt-scaling/

Resources & Links:

• Scalability
• ClickUp
• The Online Blueprint
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates