109: How Estheticians Can Grow a Team Without Burnout with Carly Kenyon

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We share how Carly grew from solo esthetician to a team of eight, scaled revenue by over 600 percent, and avoided repeat burnout by installing strong systems, clear policies, and firm boundaries. Practical steps show how to capture every lead, reduce cancellations, and transition clients to your team with confidence.

• using Instagram as a consistent client acquisition system
• online booking, automated forms, and reminder timing
• monthly payment plans for high-ticket treatments
• call-capture to recover missed and abandoned leads
• cancellation policy with deposits and one-time grace
• transitioning clients from founder to team with protocols
• hiring before capacity, choosing employees over contractors
• delegating social, adding a clinic manager for boundaries
• burnout recovery through routine, nutrition, and mindset work
• identity coaching, simplifying goals, staying in your lane.

Mentioned in this episode is episode:

094: Solo Estheticians: Stop “I’ll Book Later” Clients with Justin Miller Jurassic Marketing

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Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
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