Part 3: $100M Offers Book | Ep 581

“You can either be right or you can be rich.” In this episode, Alex (@AlexHormozi) discusses the Value Equation, a concept that can help businesses charge heinous amounts of money for their products or services. The episode includes tips on increasing the perceived likelihood of achievement, decreasing time delay, and decreasing effort and sacrifice to create more value for the customer.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Get your own copy of the book at acquisition.com/books

Wanna scale your business? ⁠Click here.⁠

Timestamps:

(0:40) - Value Equation & Free Goodies

(9:59) - Dream Outcome

(13:20) - Perceived Likelihood of Achievement

(14:47) - Time Delay

(18:13) - Effort and Sacrifice

(20:18) - How the Value Equation is Used

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LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

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Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Thoroughly impressed

Me writing this review (by the way, I give it five stars, I would give it more if I could!) serves as proof that the concepts he’s teaching work. I don’t usually review anything. I majored in psychology in college, and can see while several of the psychological concepts in this book work for business. I strongly encourage you to listen to this book!