Part 1: Start Here | $100M Leads Book

“Doing the thing that scared me most, giving away my secrets, led to the biggest breakthrough in my life.” In this episode, Alex (@AlexHormozi) discusses the importance of leads and advertising in business success, sharing his personal experience of going from $100M to $1B in net worth through these methods. The episode covers the basics of advertising and lead generation, and offers practical tips for business owners looking to grow their customer base.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Get your own copy of the book at acquisition.com/books

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Timestamps:

(0:00) - Opening Credits & Guiding Principles

(2:06) - Read This First

(6:39) - How I Got Here

(24:05) - The Problem This Book Solves

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Priceless information

This book is absolutely stellar and it’s clear over over 2K hours are in this book with the cheat codes to growth. I stumbled upon Alex Hormozi’s first book and it forever changed the way I approached entrepreneurship in every aspect and the bar I set for my own quality of service that I want to produce. He is the single most impactful entrepreneur for me by far. Not just with his business advice but his origin story and life advice. When his editor said some 16 year old kid would be sleeping with this book under his pillow because it was their chance to get out of their situation. He was right but instead of 16, I’m 25. Thanks Alex, I hope some day I can thank you in person for what you’ve done for me.