#10: Why Your Product Isn't the Problem: Fixing Your Brand Message for Real Results with Ryan Holck
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#10: Why Your Product Isn't the Problem: Fixing Your Brand Message for Real Results with Ryan Holck
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On this episode of Brand On The Rocks, Ryan Holck dives into a challenge every business owner faces but rarely diagnoses correctly: when your product isn't the problem—your message is.
Too often, we blame slow sales on ads, algorithms, or even the economy, when in reality, it comes down to how (or if) people understand what you actually do. Ryan Holck shares the story of a seasoned glass installer whose stellar work remains a best-kept secret because his messaging just doesn't connect outside his immediate circle. Sound familiar?
In this "straight up" episode, you'll discover:
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Why even the best products fail when paired with a muddled pitch
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The hidden cost of forcing customers to "decode" your marketing
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Five foundational questions that uncover the real story your brand should be telling
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Simple ways to distill your message so a 12-year-old—or busy scrolling prospect—immediately gets it
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How to move from "right product/wrong pitch" to a message that actually gets attention and action
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The strategic shift from struggling with scattered ads to building consistent, clear communication where your audience spends time
Whether you're frustrated by wasted ad spend, tired of complicated funnels, or just wondering why no one talks about your business, this episode is for you. Ryan Holck serves up practical, honest guidance to help you clarify your brand message, simplify with confidence, and build a repeatable strategy—so your business finally gets the attention (and sales) it deserves.
Curious to see what happens when you fix your story, simplify your pitch, and quit playing marketing roulette? Pour yourself a glass and press play! Listen now and follow Brand On The Rocks so you never miss the ideas that help your brand stand out—neat, bold, and unmistakably clear.
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Want to cut through the noise and create a brand story that actually connects? Schedule a call with Ryan Holck at DistillYourStory.com.
Get the free guide: Website Essentials — The 8-Part Blueprint for a Lead-Generating Business Website. Download it now at DistillYourStory.com/Website-Blueprint.
Ready to simplify your message and grow your business? Explore Ryan's Distill Your Story Framework — proven to help entrepreneurs and teams craft clarity that drives revenue. Learn more at DistillYourStory.com.