052: Social Selling with Adam Urbanski

Have you observed an increase in people sending poorly crafted cold pitches via Direct Messages lately? This not only discourages potential clients but also casts a negative light on your business and branding.
In this episode of Next Level Influence, Samantha Riley and Melanie Benson speak with Adam Urbanski and delve into the art of elevating your social selling strategies. Drawing on his proficiency in developing Strategic Marketing Plans and nurturing the expansion of service-based selling enterprises, Adam provides insights so you can enhance your approach.
Adam shares his insights on how to effectively leverage social platforms to organically market your business. He steers clear of excessive self-promotion and instead concentrates on consistent enhancements in key areas: your profile, messaging, content creation, and the demonstration of your expertise.
Join us for this valuable and high energy conversation where we explore ways to constantly provide value to clients and excel in the art of social selling.
What you’ll learn in this episode:

• Adam's rich entrepreneurial journey (04:15)
• The value of knowing which marketing platform is best for your business (06:25)
• Why is Facebook Adam's go-to platform? (08:33)
• What does organic marketing through social media look like (11:11)
• How to implement congruence in social media (15:23)
• The three-step process to selling effectively in DMs (21:30)
• How to be of service and add value while networking (27:26)
• The importance of researching who the client is and what they do (30:48)
• Understanding the purpose of interruption through content (33:27)

Quotes:

"Being in business means you have to sell something to someone, that's how it works. And if you're unwilling to do that, perhaps you should reconsider being in business for yourself." -Adam Urbanski

"The way you make more money is by being of service through your unique genius to more of humanity and you do this by interrupting everybody you possibly can." -Adam Urbanski

"We need to start moving from the idea of selling, to the idea of serving." -Samantha Riley

"Creating content that demonstrates your value proposition and establishes authority, whether it's selling in the DMS or getting booked on podcasts, is something everyone should be doing anyway." -Melanie Benson


Resources:
Four Ways to Generate Leads Out of Social Media
Next Level Influence
Connect with Adam Urbanski

• Website - https://themarketingmentors.com/
• Facebook - https://www.facebook.com/adamurbanski/
• LinkedIn - https://www.linkedin.com/in/AdamUrbanski/
• Twitter - https://twitter.com/AdamUrbanski
• Youtube - https://www.youtube.com/@AdamUrbanski
  
  

Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitter