#043: How AI is changing B2B sales in Asia ft. Marcus Cheu | #Uncut

In this uncut clip from On My Own Terms, tech founder Marcus Cheu explains why B2B lead generation in APAC is harder than in the US. Cold email strategies that work in the West often fail in Asia due to different buyer behaviour, trust dynamics, and communication preferences.Marcus shares why prospects read but don’t reply, why mobile-first markets favour WhatsApp over email, and why Western outbound playbooks don’t translate to Southeast Asia.🎧 Check out Ep #031 for full conversation: https://open.spotify.com/episode/5D2CmZZZ9Roehr5gdD4XSt?si=p8sUCBFQSBCAdM-OO0k50AWhere to find Marcus:Website: https://bit.ly/4huqK86LinkedIn: https://bit.ly/43FN9JQ 🔍 Scale Score™— Free Quick Diagnostic for SMB FoundersRunning a business that’s generating revenue but still feels heavier than it should?Scale Score™ is a free short diagnostic designed for SMB founders to pinpoint where growth is actually getting stuck — across sales, delivery, positioning, and systems.Most businesses don’t need more tactics or tools.They need clarity on the real constraint before investing time, money, or energy (including things like AI).If you want a clearer signal on what to fix next — and what to ignore for now — 👉 Take the free Scale Score™: https://bit.ly/3MC4aiE🎯Find practical tools and resources to guide your journey:Check out: https://bit.ly/3CTMZRW📩 Follow us on:Instagram: https://www.instagram.com/onmyowntermspodcastLinkedin: https://www.linkedin.com/company/on-my-own-terms-podcast/Facebook: https://www.facebook.com/OnMyOwnTermsPodcastSpotify: https://open.spotify.com/show/4UoZFflZDdk03KfafgTwQgEmail: [e-mail] the podcast here: https://buymeacoffee.com/onmyownterms📌 References, Recommendations & Resources:Salesforce: A global cloud-based software company where Marcus previously worked before transitioning into entrepreneurship. 🔗 https://www.salesforce.comApollo.ai: All-in-one platform for B2B sales prospecting. Find verified contacts, automate outreach, and close deals faster with AI-powered insights. 🔗 https://get.apollo.io/8yponvev3s15 The Hard Thing About Hard Things (by Ben Horowitz): A book discussed in the episode — known for its honest take on the realities of entrepreneurship and leadership. Source of “If you’re gonna eat sh*t, don’t nibble”🔗 https://amzn.to/4ocYwRO Zero to One: Notes on Startups, or How to Build the Future (by Peter Thiel, Blake Masters): Another great book on entrepreneurship and building startups. 🔗https://amzn.to/3JgWnpb The Michelin Men: Driving an Empire: Book about the remarkable story of how the Michelin brothers who turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Spoiler: Michelin Guide is part of the story. 🔗 https://amzn.to/3WomihH / https://amzn.to/4ogfPSe About the host John Lim:Born and bred in Singapore, John is a husband, father and a curious business and tech enthusiast. John began his career in banking, co-founded Singapore’s largest indoor laser tag events company, led regional business development for a tech startup, and took a leap into e-commerce just before the Covid pandemic hit. Just when he thought he was crushing it at his dream company, he got laid off in the tech winter. In his journey, he's embraced uncertainty, growth, and reinvention—and he’s on a mission to help others do the same.Note:Some links may be affiliate links, which means I earn a small commission if you purchase through them — at no extra cost to you. I only share tools, books, and resources I genuinely find useful or inspiring. Thanks for supporting the podcast!#B2BMarketing #LeadGeneration #APACBusiness #OutboundSales #Entrepreneurship #StartupLessons #SalesStrategy #AsiaBusiness #MarketingInsights #FounderLife #OnMyOwnTermsPodcast