027 - STOP Selling "SEO" - Do THIS Instead!

Main talking points include:

In this episode, Pete and Jeff cover the following:

• The problem with selling SEO on its own
• Why broadening the scope beyond SEO is a good thing
• Why SEO should be part of a larger growth strategy
• The importance of having an initial discovery process / triage process
• Building recurring revenue
• Building long-term relationships with clients