007 - Are Word Counts Overrated in the Content Industry?

In today’s podcast episode, we’re talking about word counts (i.e. how many words there are in a piece of content) and their SEO implications.

Why?

Because they’re deeply misunderstood.

Don’t get me wrong, word counts are important.

But not in the way everyone thinks:

• You do not rank by simply typing more fluff words;
• It’s not the one-and-only ranking factor, and;
• The quality of your content matters more.

Today, we’re demystifying word counts once and for all. Find out how you this often misunderstood metric works and use it to your advantage.

Originally published Dec 16 2020