006 - Content Strategy #4: Why User Experience (UX) Matters

User Experience (UX) is a broad term that encompasses the overall experience of the end user, often as related to digital products or services.

However, UX is huge in content marketing too.

Here are some facts around the topic:

1. Google is releasing their UX-based algorithm in May 2021
2. Facebook has always relied on people-based metrics
3. UX is now officially recognized in many job titles
4. Analytics suites now focus on audiences

… and so much more.

While all tech giants have been pushing for better web experiences, some webmasters are left wondering how to optimize for this new challenge.

It’s not that easy to optimize for UX! In fact, the whole thing is getting very technical—very fast. But don’t despair, there’s hope…

Learn about the ins-and-outs of User Experience applied to content marketing in our latest Scale Your B2B Firm podcast episode!

Originally published Dec 9 2020