004: Jeff Ernst - The Last Competitive Advantage for B2B Firms

Jeff Ernst is the co-founder and CEO at SlapFive. SlapFive helps you capture the experiences and insights of your customers to earn the trust of your buyers. Increasing buyer trust helps you engage and keep new customers, and accelerates your sales cycles as you earn their trust. I talk with Jeff about why customer stories are the last bastion of competitive advantage in the digital age. We talk about why customer stories are the one thing your competitors can’t copy or replicate. We also talk about why customer stories are better for building trust than case studies, how to build long-lasting relationships with your customers, and much more.