004: Creating Extraordinary Experiences with Dan Gingiss

With Instagram, TikTok, and everything out there on social media, this is a time when the appetite for more visceral experiences has never been this insane. As a restaurant owner, that’s tough. But this is also the golden age of creativity where you can attract customers by creating experiences that your customers can’t wait to share.

Providing extraordinary experience doesn’t mean hiring Beyonce to do a private concert, well, unless you have $20 million flying around. Extraordinary just means a little bit better than ordinary. It doesn’t have to cost that much. You just have to be more creative to delight your customers and make things more fun and memorable.

In this episode, customer experience speaker and thought leader Dan Gingiss shares some tips, strategies, and best practices in customer service to make sure your customers will keep coming back to you. In his newly released book The Experience Maker, Dan shares some cool stories from hotels, airlines, dental offices, and of course, restaurants! 

We'll dive deeper into these concepts:

• Being aware of your surroundings
• How signage sets the tone for who you are
• The difference between a pain point and a delight
• Paying the cost of doing the business
• What is more important: the quality of the food or the experience?
• Being responsive to real feedback
• Creating a remarkable employee experience

Supporting Resources:

https://dangingiss.com/

The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share by Dan Gingiss

https://www.amazon.com/Experience-Maker-Remarkable-Experiences-Customers/dp/1631954598 

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.