-
長く稼ぐ会社だけがやっている「あたりまえ」の経営
- あなたの会社にお金が残らないのは何故？
- Narrated by: 桜 悟
- Length: 5 hrs and 2 mins
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長く稼ぐ会社だけがやっている「あたりまえ」の経営
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Publisher's summary
シリーズ累計26万部超の2014年版が登場！
ちょうど10年前の2003年末。
「日本全国の多くの中小企業経営者を救った
と言われた書物がありました。
その名も・・・
『あなたの会社にお金が残らない本当の理由』（フォレスト出版）。
経営コンサルタント、税理士である
著者・岡本吏郎さんのデビュー作でしたが
目からウロコ！の「会社にお金を残す方法」が話題となり
発売後たちまち10万部を突破。
「内部留保を充実させ、その後の不況期を乗り越えることができた！
という声を代表に
たくさんの感謝の声が寄せられました。
その後『裏帳簿のススメ』（アスコム）ほか
数々のベストセラーを世に放ち
出版界に「会計本」のブームを巻き起こすことに。
しかし10年を経て・・・
『あなたの会社にお金が残らない本当の理由』
に書かれたことも賞味期限を迎えてしまいました。
そこで書かれたのが本作。
岡本吏郎、３年ぶりの新作です。
会社経営に「魔法の杖」はない！
世の中は複雑さを増しています。
もはや、ひとつの要因だけで
物事が決定することはほとんどありません。
しかも、不安に駆られて
短期的なトレンドで右往左往してしまう。
万古不変のセオリーがあるにもかかわらず。
「なぜ、うちの会社にはお金が残らないんだろう？」
「なぜ、業績の頭打ちが解消できないんだろう？」
何世代もの間、長く稼ぐ会社は
少ないながらも、たしかに存在しています。
一方、華やかにメディアの注目を浴びて急成長したものの
10年と持たずに倒産する会社が
死屍累々と、その何倍も存在しています。
両者の違いはいったいどこにあるのか？
本書にはその答えとなるヒントが詰まっています。
2012年以降たびたび変更が加わる
税制改正への防衛策も具体的に提示しました。
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