iDigress with Troy Sandidge

By: Troy Sandidge
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  • Summary

  • Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients worldwide to achieve the business success you want in under 30 minutes! iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.
    iDigress with Troy Sandidge
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Episodes
  • 119. The American Idol Approach: Clients Must Audition To Earn The Golden Ticket To Work With You

    119. The American Idol Approach: Clients Must Audition To Earn The Golden Ticket To Work With You
    Aug 22 2024
    In this powerful episode, we dive into a transformative approach to client relationships that will change the way you do business, going beyond the surface to tackle some of the most pressing challenges entrepreneurs face today — especially those who want to maintain high standards, protect their boundaries, and ensure they’re working with clients who truly value what they bring to the table.We explore the concept of making your clients audition for the privilege of working with you, much like contestants on American Idol. This isn’t about playing hard to get; it’s about setting clear boundaries, commanding confidence, and ensuring that the clients you take on are aligned with your values, vision, and the level of service you provide.In this episode, I discuss:Auditioning Your Clients: Just like in American Idol, not everyone makes it to the next round. I’ll teach you how to audition your clients, guiding you on principles to help them either self-eliminate or clearly identify themselves as strong potential candidates.Creating Demand Generation: Discover how to generate strong demand for your services, making clients eager to work with you. When done right, this approach flips the script, positioning you as the sought-after expert who clients are vying to work with.Combating Scope Creep: Learn how to protect your time and resources by setting firm boundaries from the start, ensuring that your projects stay within scope and that you're compensated fairly for any additional work.Setting Boundaries and Expectations as an Empath: As someone who genuinely cares about others (and I'm sure you do in your business), it can be challenging to enforce boundaries. I’ll share strategies to balance empathy with the necessity of maintaining your professional integrity.Commanding Confidence in the Discovery Phase: The initial discovery phase is crucial for establishing authority and setting the tone for the entire client relationship. I’ll guide you on how to exude confidence and control during this critical stage.Mastering Value-Based Pricing: Discover how to shift the focus from cost to value, ensuring that clients understand and appreciate the worth of your services. I’ll share techniques for implementing value-based pricing that aligns with the results you deliver, helping you command higher fees while maintaining client satisfaction.Maintaining High-Profit Margins: Learn strategies to keep your profit margins high without compromising on the quality of your work. We’ll discuss how to structure your offerings and negotiations to ensure you’re paid what you deserve, allowing you to focus on delivering excellence.Removing Objections with Confidence: Objections can derail a conversation and undermine the perceived value of your services. I’ll guide you on addressing and removing objections preemptively, creating an environment where clients see you as the essential bridge to achieving their goals. By removing the air out of the room, you’ll keep the focus on the vision and the transformative impact of working with you.Eliminating Budget Concerns: Learn how to remove budget from the equation by shifting the conversation to value. I’ll show you how to guide clients to see the worth of your services, allowing you to command the rates you deserve while keeping your profit margins high.By the end of this episode, you’ll have a clear roadmap for elevating your business relationships, protecting your time and energy, and ensuring that the clients you work with are a perfect fit for your services. If you’re tired of chasing clients, compromising on rates, or dealing with constant scope creep, this episode is for you. Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy's Instagram @FindTroy• Subscribe to Troy's YouTube Channel
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    40 mins
  • 118. My Journey As A Black Entrepreneur: Failures, Success Stories, & Lessons Learned With Dr. Frances Richards

    118. My Journey As A Black Entrepreneur: Failures, Success Stories, & Lessons Learned With Dr. Frances Richards
    Aug 19 2024

    In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the challenges, struggles, and triumphs I’ve faced along the way.

    I reflect on the unique obstacles and victories that have shaped my path as a black man navigating the entrepreneurial landscape.

    This episode is one of the most candid and authentic moments I’ve shared, offering insights not just into my professional life but into the personal experiences that have defined me.

    Tune in for a powerful discussion on the realities of entrepreneurship, resilience, and the lessons I’ve learned that can inspire and guide others on their own journeys!

    And no this is just a snippet of the one-on-one interview, to listen to the full interview in its entirety, you can listen to my interview with Dr. Frances Richards' podcast here, Ep 409.

    Beyond The Episode Gems:

    • Learn More Starting Your Own Business With Amazon's Delivery Service Program

    • Start Creating Exceptional Sites & Business Solutions Using Wix Studios

    • Grow Your Business Faster Using HubSpot's CRM Platform

    • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

    • Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

    • Discover All Podcasts On The HubSpot Podcast Network

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Follow Troy's LinkedIn @FindTroy

    • Get Strategy Solutions & Services: GrowWithTroy.com

    • Follow Troy's Instagram @FindTroy
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    37 mins
  • 117. Building Billion Dollar Unicorns: How To Pitch, Overcome Rejection, & Succeed As A Modern Entrepreneur With Sarah Chen-Spellings [Masterclass]

    117. Building Billion Dollar Unicorns: How To Pitch, Overcome Rejection, & Succeed As A Modern Entrepreneur With Sarah Chen-Spellings [Masterclass]
    Aug 15 2024
    In this episode, we delve into the high-stakes world of entrepreneurship with Sarah Chen-Spellings, a venture capitalist, strategist, and co-founder of Beyond the Billion. Join us as we explore the journey of building billion-dollar unicorns, where success is not just about having a great idea, but mastering the art of pitching, navigating the inevitable rejections, and persisting through the toughest challenges.Sarah shares her unique insights on what it truly takes to succeed in today’s fast-paced entrepreneurial landscape. From her experience leading a global consortium investing over $1 Billion in women-founded companies to her work as a seasoned strategist and host of the "Billion Dollar Moves" podcast, Sarah offers invaluable advice for entrepreneurs aiming to make their mark.Whether you’re an emerging entrepreneur or a seasoned founder, this episode is your masterclass on how to pitch, overcome rejection, and ultimately succeed in the billion-dollar game. Learn the critical strategies that differentiate those who thrive from those who fall short, and discover the mindset needed to turn risk into reward.In this episode, you'll discover:• The art of pitching: How to craft a compelling pitch that stands out in a crowded market.• Overcoming rejection: Proven strategies for turning setbacks into opportunities and building resilience.• Navigating risk: Insights on how to manage and mitigate the risks inherent in scaling a business to unicorn status.• The modern entrepreneur's mindset: What it takes to succeed in today’s competitive and rapidly evolving business environment.• Entrepreneurial diversity: Strategies for bringing more diverse entrepreneurs—women, Black, Latina, Asian, and others—to the table and ensuring they have the resources and support needed to succeed in the billion-dollar game.• Sarah's personal journey: Lessons from her experience co-founding Beyond the Billion and her role in shaping the future of venture capital.Don’t miss this opportunity to gain actionable insights from one of the leading voices in venture capital and entrepreneurship. Tune in to learn how you can build your own billion-dollar unicorn! Connect With Sarah Chen-Spellings:• Listen to the Billion Dollar Moves Podcast with Sarah Chen-Spellings• Learn about Beyond The Billion's mission to catalyze capital for innovative, venture-backable women-funded companies • Visit Sarah's website to see all of the things she has going on• Connect with Sarah on LinkedIn Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy's Instagram @FindTroy
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    55 mins
Leadership Management Marketing Economics
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